Top 10 Life Insurance Companies in the Philippines – 2014

In starting the road to financial freedom, you need to choose which investment/insurance company you want to handle and manage your money for you.

(Read: 5 Cs to Consider in Choosing Your Investment/Insurance Company)

Speaking of insurance companies, the Insurance Commission has recently released their latest life insurance company rankings in the Philippines. 

In the latest ranking of life insurance companies in the Philippines, Sun Life of Canada (Philippines), Inc. retains the top spot and leads the insurance industry in terms of total premium income. In simple terms, “premium income” refers to revenues earned by the insurance company from their customers who get insurance policies from them. Basically speaking, the insurance company that leads this category means that it’s the life insurance company which received the highest premium income-earner. 


top life insurance company in the philippines 2014

It can be said that the reason for Sun Life’s dominance remains to be their strong agency force and also their aggressive marketing companies – both online (Brighter Life) and offline (Fun Run, #PYOLO, among others). 

2014 saw a realignment of the rankings in total premium income. Philam Life was the second spot-holder last 2013, but this 2014, they’re at number 3; whereas AXA Philippines was the third-placer last 2013 and on the latest results, they’ve claimed the second spot. 

What’s to be noted in the latest ranking is the wide margin from Sun Life’s 30 billion in premium income to AXA Philippines’ 18 billion. It’s exciting to see if this record will be consecutive in the next few years to come.

The strongest point to be noted in the ranking is also Sun Life’s premium income in dominating the VUL (Variable Life Insurance) target market, don’t you think?

What is a Variable Unit-Linked VUL Life Insurance? 
Based on the name itself:Variable: 

– The premium varies. (Premium is the amount you deposit regularly for this plan). It depends on the coverage you need and on the yearly budget that you can set aside for this financial product.

– The paying period varies. It depends on you, too. For example, you can choose to contribute for 5, 10, 15 or 20 years.

– In VULs, you get a guaranteed protection benefit and a variable investment amount.

* Variable investment amount: since VULs have investment components, the investment scheme is similar to how mutual funds/UITFs work. Their returns aren’t guaranteed – this is a universal rule in investment because sometimes you may incur losses, sometimes you may have huge gains.

Historically speaking, though, for example if you invested in a balanced fund and held it for the long-term, an annual interest of *8% to 10% was observed.

 For your reference, Sun Life’s well-known VUL solutions include:

Sun Maxilink Prime

Sun Maxilink Bright; and,

Sun Flexilink

Any thoughts on the recent rankings? 🙂

About Lianne Martha M. Laroya

Hi! Thank you for dropping by and visiting I am Lianne Laroya, Licensed Financial Advisor of Sun Life Financial. I'm authorized by the Insurance Commission to act as Insurance Agent and by the Securities and Exchange Commission to act as Investment Solicitor. You can call me at 0906 243 5059 (Phone/Viber) or email me at or email me at My office is located at 12th Floor, Frabelle Building, 111 Rada St., Makati City. My inspiring network of clients include OFWs, doctors, entrepreneurs and young Pinoy professionals but I serve all members of the society. Most of my clients are based in Metro Manila but I also have clients from Laguna, Pampanga, Bulacan, Pangasinan and Cavite. Want to get FREE Sun Life proposal for yourself? Just click this and submit >>> If you want to open your own investment+income protection+savings account, life insurance, investment account, or you just want to ask something, you can contact Lianne via or text/call her via 0906-243-5059 via mobile/Viber.